Salvatore Ferragamo Italia S.p.A. is an Italian luxury goods company, with headquarters in Florence, specializing in shoes(Giueseppe Zanotti shoes,man shoes), leather goods, and ready-to-wear for men and women. It is the parent company of the Ferragamo Group. The company also produces eyewear and watches through licensees.
With about 2.600 employees and a network of over 550 mono-brand stores, the Ferragamo Group runs operations in Italy and worldwide, which provide the brand with a broad footprint in Europe, America and Asia.
With about 2.600 employees and a network of over 550 mono-brand stores, the Ferragamo Group runs operations in Italy and worldwide, which provide the brand with a broad footprint in Europe, America and Asia.
History
Palazzo Spini Feroni: headquarters of the Salvatore Ferragamo Spa, Florence.
Salvatore Ferragamo emigrated from southern Italy to Boston and then California in 1914. He opened the Hollywood Boot Shop in 1923, and made shoes for movie stars such as Joan Crawford and Gloria Swanson, as well as for films such as Cecil B. DeMilleЎЇs The Ten Commandments.
Gloria Swanson
Joan Crawford
He returned to Italy and set up a shoe shop in Florence in 1927. However the modern shoemaking company regards 1928 as the date of its foundation and so celebrated its 80th anniversary in 2008. Salvatore filed for bankruptcy in 1933, during the Great Depression, but by 1938 he was in a position to buy the Palazzo Spini Feroni, one of the great palaces of Florence, which now houses the companyЎЇs flagship store and museum.
The company flourished after World War II, expanding the workforce to 700 craftsmen producing 350 pairs of hand-made shoes a day. After SalvatoreЎЇs death in 1960, his widow Wanda took over the running of the business and expanded its operations to include eyewear, perfume, belts, scarves, bags, watches, and a ready to wear clothing line.
The company is currently owned by the Ferragamo family, which in November 2006 included SalvatoreЎЇs widow Wanda, five children, 23 grandchildren and other relatives. There is a rule that only 3 members of the family can work at the company, prompting fierce competition. To ease these tensions, in September 2006 the family announced a plan to float 48% of the company on the stock market, and since October 2006 Michele Norsa has served as managing and general director. However, as of January 2008, this plan may be on put on hold in the midst of the downturn in the financial market. If the listing on the stock market proceeds, the fund will be directed primarily towards building its positions in China.The company is holding its 80th birthday exhibition in Shanghai.
Innovations
Throughout its history, the company has been known for innovative designs and use of materials. Such ingenuity goes back to SalvatoreЎЇs time in California, when he studied anatomy to make shoes which were more comfortable. Notable innovations include the wedge heel, the shell-shaped sole, the Ў®invisibleЎЇ sandal, metal heels and soles, the 18-carat gold sandal, the sock-shoe, sculpture heels, and the gloved arch shoe created for the Maharani of Cooch Behar in 1938. Metal-reinforced stiletto heels were made famous by Marilyn Monroe.
The company is also known for the Ў®GancinoЎЇ decoration, the Ў®VaraЎЇ patent ballet pump, the Salvatore bag and the use of patchwork. Recently, the company launched Ў°My FerragamoЎ±, which is a new addition to the brand, and is being seen by the company as a push for the younger genreration.
Sarah Jessica Parker
Sarah Jessica Parker in a salvatore ferragamo pair of light silver satin platforom pumps during the worldwide premiere:Ў±SEX AND THE CITY2Ўеheld on radio city hall theatre in New York.
Giuseppe zanotti shoes...
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